by Phil Britt This is the first of four posts on how to write a press release. Each post will focus on a different aspect of press release writing. Perhaps the most important element of a press release is the purpose. Is it to elicit a call from an editor? Is it hoped to run as is in a print publication or on a Web site? Is it meant to draw attention to a product, research or a person? Or does it have another purpose? The next consideration is the audience. Remember that the primary audience of the press release [Read more…]