We all have days when we feel as if we’re only going through the motions. Even during our most productive periods we can produce work that’s lacking a little..something.  Maybe the tone is off or maybe it’s not getting the point across well enough or maybe it just needs…more cowbell. Don’t be afraid to use your voice Many writers stifle their voices in favor of more antiseptic writing. What we forget is that our clients hire us because they appreciate our voice and wish to use it. It’s OK to add personality to writing that isn’t supposed to be personal. [Read more…]