Copywriter Tips for Strengthening Your Writing

English Teacher

I have hired dozens of freelance writers in my role as an in-house copywriter for a content conversion firm, and it never ceases to amaze me how many writers lack basic writing skills. Whether you’ve been a freelance writer for two months or ten years, there are always ways to improve your craft. Here are some specifics things writers can do to strengthen their writing: Use “is” Sparingly The most valuable lesson I took away from my upper graduate English coursework involves use of the word “is.” Here’s how it goes: if you can rework a sentence to remove use [Read more…]

What Goes With Compare – With or To?

I love our Facebook community! Not only do I read interesting – and often hilarious – comments on our posts, but I also get ideas to write about. Sometime last week, I found the image below and shared it on Facebook. Not surprisingly, that generated some discussion. Your responses were varied: I would say ‘to’ compares differences, while ‘with’ compares similarities. (Andrya Silberman) The house style at my work is to use compared with when there is a single point of comparison and compared to when you are comparing something to multiple things. (Robyn Williams) I use whatever falls out [Read more…]

The Case of the Dangling Participle

Dangling Participle t-shirt

Yesterday, I came across this photo of a t-shirt I wouldn’t mind wearing. I actually found it really funny, so I shared it on our Facebook page. (If you don’t visit it regularly yet, I suggest you do!) The ensuing discussion from our readers inspired me to write a quick post for the Grammar Guide. What is a dangling participle? To make it simple, let’s take a look at a few sentences. Looking around the kitchen, the shelves needed to be restocked. Starving like a lion, the pot roast disappeared within a few minutes. An untrained eye may take a [Read more…]

Can You Use “Though” to Begin a Sentence?

though although

Though these are common words, questions crop up now and then about though, although, in spite of, and despite. One thing is for certain: these words are similar in meaning. The difference lies in the fact that they are different parts of speech. Let’s take a look at though and although first. They are conjunctions and can be used interchangeably as such. The government says the economy is improving, although people do not seem to feel it. Replacing although with though does not change the meaning. The government says the economy is improving, though people do not seem to feel [Read more…]

Non-Errors in the English Language (Part 1)


There is no denying that we all have our pet peeves when it comes to the English language. There are certain words, phrases, and usages that we simply cannot stand. Sometimes, these pet peeves are valid – when the “mistakes” are really incorrect. There are many instances, however, when certain usages may actually be correct, contrary to popular opinion. These things are what we call “non-errors” – in spite of what many people may say, they are grammatically sound. In this post – and the next few posts – I am going to take a look at some of these [Read more…]

Just Between You and Me


I don’t know if you’ve heard of the group dc Talk, but they do have some pretty cool songs.  In my opinion, one of their catchiest songs is Between You and Me, not only because of the tune but also because of the lyrics.  Sticklers for grammar (yes, you) will be hearing warnings bells by now.  Let me  share the song with you first before we get down to business, alright? Just between you and me I’ve got something to say Wanna get it straight Before the sun goes down Just between you and me Confession needs to be made [Read more…]

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