If you’re currently a blogger, you’ve likely heard about the FTC blogger guidelines that kicked into action this month. If you haven’t heard about them (which would surprise me) it’s basically that you need to disclose free swag you get when you post about it on your blog or in other social media settings. Am I worried about the FTC rules for bloggers? In short, no. I personally don’t think the rules are fair but they’re not a big concern of mine. While the FTC guidelines have kicked off some major online protests and I know some bloggers are worried, [Read more…]
How to build or break relationships with PR contacts
January 15, 2009. 4 Comments
This week we’re taking a peek at PR topics that relate to bloggers. Yesterday we talked about Managing Your Blog PR Contacts. Coming up we’ll look at how to set up a ProfNet query letter and bonus – I’ve got a couple of PR folks lined up who will be telling us what it’s like to work with bloggers. The good, not so good, and more. So stay tuned. Today – how to build relationships or I suppose you could look at it the other way too; as in how to royally mess up your relationship. There’s no fancy tricks [Read more…]
