Taglines, Slogans, Headers, Descriptions Oh My!


I’m not sure about the rest of the web surfing population but when I happen on a website the first thing I look for is a brief description that tells me what the site is all about to determine whether I want to visit for a bit, click around and read the offerings or if I want to click BACK and continue on to the next stop. These very key descriptions happen in one of two places 1. Browser Search Results When searching for a simple term, let’s use “parenting” as an example, the first thing you notice are the [Read more…]

Are We Still Supposed to be Using SEO?

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I’m really bad with the SEO. I know we’re supposed to be using it to stay on top of the search engines, but I’ve been lucky enough to get good search traffic without using obvious SEO techniques. I try to use my keywords when I can, but the truth is, I don’t want to sound too keywordy, if that makes any sense. Sometimes, obvious SEO titles are just silly. When they’re used five times in a paragraph, it looks spammy, at least to me. When I do use SEO I try and find the words and phrases sounding most natural. [Read more…]

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