Make a point of learning more about why potential clients are looking for a writer in the first place and study the hell out of the marketplace and the kind of changes in advertising, search, social media, and all of the other things that are going to force changes in the way people conduct business and information acquisition on the ‘Net.
The morals to the story: There’s gold out there for those willing and able to mine it. It’s a mistake to dismiss SEO content as nothing more than half-assed articles that happen to use the right words. If you bring your A-game to SEO content and hook up with the A-level masters of the craft, you can have a chance to do good work at a good rate.
And, if you understand why exceptionally good content can be a fantastic SEO tool, that should be a part of your pitch to many clients.