People in the marketing world either love Seth Godin or they hate him. I personally enjoy him; he has a new-millennium sort of wisdom, but he delivers it in something of a folksy way. At any rate, I ran across this post of his last week. Go ahead and go read it, but the gist of it is that sometimes, in business, it doesn’t matter if you’re right. If your customer is unhappy, she’s unhappy. No amount of arguing can change that. If you want her to remain your customer, you need to acknowledge that she’s unhappy. This got me [Read more…]