Lessons in Copywriting – Part 3

If you missed them, follow the links to read earlier parts of the Lessons in Copywriting series: Part 1 ~~ Part 2 Part 3 of Lessons in Copywriting teaches you how to make sure the marketing copy you write is succinct using a tool I call the Red Pen Rule, which I discuss in detail in my book, Kick-ass Copywriting in 10 Easy Steps. Let’s take a step back first. The most powerful copy is clear, concise, and leaves no room for confusion.  We’ll talk more about that in Part 4.  Today, you need to understand the importance of not [Read more…]

Introducing the Personal Life of Susan Gunelius

Since I’ve introduced my professional and writing lives, it’s time to tell the Freelance Writing Jobs community a bit about my personal life.  I don’t usually talk much about my personal life online, but when it comes to building a career as a writer, I think I’m a good example of the expression if I can do it, anyone can in action. So here goes… I grew up in New Jersey and as you already know, pursued a corporate career in marketing when I received my undergraduate degree in 1993.  I met my husband in 1995, and we were married [Read more…]

Introducing the Writing Life of Susan Gunelius


As a follow up to my post yesterday, Introducing the Professional Life of Susan Gunelius, today I’m going to share my writing life with the Freelance Writing Jobs community, so you can get to know me better. Here goes… Like most writers, I have always loved to write.  I’d rather take an essay test in school than multiple choice any day of the week.  English was a natural choice for my minor in college, and when I started my corporate marketing career, writing became a key part of my role.  It was through my work in Corporate America that I [Read more…]

Introducing the Professional Life of Susan Gunelius


Hello to the Freelance Writing Jobs community!  I’m very happy to be a part of a network that Deb Ng led so successfully, and I hope I can do it justice in the future. I’ve known Deb for years — since we were both writing for Know More Media back in 2007.  Our paths have crossed many times since then — writing for b5media and later when I took over writing for About.com as the Guide to Blogging as Deb’s successor. It’s amazing how our paths are crossing again since Splashpress Media purchased Freelance Writing Jobs from Deb last month.  [Read more…]

Kick Ass Copywriting in 10 Easy Steps

I’m not just a fan of Susan Gunelius because she’s a terrific writer or that she replaced me when I gave up my gig with About.com Weblogs. I’m a fan of Susan because she knows her stuff and is generous when it comes to dispensing advice. I have a confession to make, however. I’ve been remiss in reviewing her awesome book Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle. It’s not that I didn’t want to review this book, only that I have stacks of books to review, and so little time to do so. [Read more…]

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