Twitter Branding: Are You Confusing Your Followers?

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In the past few months I’ve noticed several freelance writers changing their Twitter handle more often than some of us change toilet paper rolls. I think that’s because when we’re confused about what to call ourselves online, or how to present ourselves to clients, we continue to reinvent ourselves. Here’s something to consider: if you’re confused about your branding, your followers are even more confused. If they don’t know what to call you, they may not call you at all. Hear me out on this one Defining Yourself on Twitter I don’t believe there are any hard and fast rules [Read more…]

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