However…Making Transitions Count

A killer article has a few key components: developed, compelling lede, thought provoking closing, thorough research and smooth transitions. Writers will spend hours, if not days, combing over their research. They will take a hard look at their lede and closing to make sure each gives the desired impact. Many will check over the article […]

Too Many Articles Killed the Freelance Writing Star

Success is going to happen. As a freelance writer, if you keep plugging away, success will happen for you. Sometimes it will hit all of the sudden. A deluge of articles, projects and client meetings suddenly appear in your email box. In between giddy high fives to yourself, you quickly say yes to everything and […]

5 Ways To Tell Your Article Angle Sucks

Coming up with article ideas or interesting angles is one of the challenges of being a freelance writer. Throw out the thoughts of being in competition with other writers, your main competition is yourself. Can you continually come up with ideas and angles? Are those angles fresh and interesting or the stale standard? Do you […]

Bitesize: Subheads in Article Writing

Often an article will have a topic that is like a giant buffet or one of those burgers loaded with everything under the sun. While impressive to look at, it is best to break the whole thing down into manageable bites so that the reader isn’t overwhelmed with information and the writer isn’t overwhelmed with […]

Driving Rules for Getting to the Point with Your Lede (Lead)

The other night The Wizard of Oz was on and I watched Dorothy and her crew sing about following the yellow brick road. It was a simple instruction, but it dawned on me the yellow brick road was a terribly convoluted roadway, with twists and turns all over place. Who were the city engineers on […]