Blogging is more informal than more traditional forms of writing, but you still need to be careful. Especially when applying for a blogging job. Sometimes we’re in such a rush to get our application or introductory email off before the competition we don’t take enough time to proofread. Big mistake. Here are a few tips for applying for a blogging gig.
- Be honest: If you don’t know enough about the niche, or haven’t the experience the client requested, don’t lie. Lies have a way of showing themselves eventually and the last thing you want is to screw with your reputation.
- Follow instructions: If an ad says "no attachments" or requests you put certain information in the subject line, it’s in your best interests to do so. Many employers receive tons of applications. You want yours to stand out for the right reasons. Many employers feel if you can’t follow instructions on a job ad, how will they be able to trust you to follow instructions with their blogs?
- Proofread: I’m the worst offender when it comes to typos, but hopefully not when I’m applying for a job. In fact, many times, I’ll send my cover letter to a trusted friend or relative in order to ensure it’s typo free. This is the biggest mistake people make when applying for a gig. Always proofread.
- Just list the facts: Your potential client doesn’t need to know you’re home with the kids, unless your blog is about staying home with the kids. Ditto for financial situations and other personal details.
- Check your form letter: If you’re using a form letter, do check to make sure you changed the name of the recipient as well as the name of the business. If you’re sending a Dear Mrs. Migilicutty letter to Mr. Madison, you’re getting the job.
Be yourself when applying for a blogging gig. Let a potential employer know your strengths and why you’re perfect for that blog. If you’re passionate about your subject it will show through.