You’re halfway through writing a blog post and get stuck on a thought. You look around a bit, check Twitter, stare into space a bit and when no words come to you, you check your stats. You fool around a bit, checking out keywords and page views and then return to your work. 30 minutes later you check your stats again. This process is repeated throughout the day.
Does this sound like you?
You must stop that this instant! Yes, stats are important. Yes, stats need to be analyzed regularly in order to learn more about your traffic and community but they shouldn’t be a distraction. The best way to bring in the masses is to offer pages and pages of useful content. Don’t be so driven by your stats they prove to be a distraction. Unless you hit a major Digg or Stumble, your traffic isn’t going to change much in 30 minutes. Set aside a couple of times a day for checking your stats and leave it at that. You have more important things to do.
I know what you’re thinking. “But Deb, last week you told us it’s important to check stats.” Indeed I did, but not to the point where you’re consumed. Don’t let your stats become an obsession. Worry more about content and building your community.
It’s time for another poll…