By Candidate #1
The Internet has provided us with a vast amount of freelance writing jobs to choose from, but we shouldn’t neglect our local community. If you’d like to increase your freelance writing income, your local community is another place to search for writing jobs.
Through this post, you’ll learn how to find work in your local community, how to apply and how to follow up. What do you say, are you reading to increase your freelance writing income with freelance writing jobs from local clients?
The first thing you need to do is prepare a promotional package to send or deliver to potential clients in your local area. Your promotional package should consist of the following materials:
- A well-written cover letter that tells the potential client your experience, what content you can prepare for them, how that content could benefit them and how hiring you can be beneficial to them. If you need help listing ways you can be beneficial to them, check out the great suggestions mentioned in last week’s post: 10 Sensible Defenses of Telecommuting
- Business and Rolodex cards with your contact information and website URL. While a business card may be misplaced, a Rolodex card is something the potential client can immediately add to his or her Rolodex.
- A brochure detailing your experience, the writing services you offer and your rates. You could edit each brochure to fit the business you contact. For example, if you’re sending your brochure to a daycare center, include the following writing services: newsletter content, blog content and website content. For your experience, include any expertise you have composing parenting-related content.
After you’ve prepared your promotional package, gather a list of potential clients by browsing through the yellow pages in a local phone book, as well as checking local business directories on the Internet. Businesses to send your promotional package to could include daycare centers, funeral homes, grocery stores, wineries, liquor stores, tourism/travel centers, local newspapers, real estate agencies, doctor offices, spas and schools.
What kind of content can you write for the aforementioned businesses? Let’s explore the types of content, shall we?
Daycare centers: Newsletters, blogs and website content offering parenting advice.
Funeral homes: Obituaries, as well as newsletter, blog or website content that includes advice on planning a funeral ahead of time or other content related to funerals and/or dealing with the loss of loved ones.
Grocery stores: Pamphlets they put in their customers’ grocery bags that includes recipes, advice on how to save money on groceries, food-related articles and/or store news (sales, promotions, events, etc.).
Wineries: Newsletter, website or blog content related to wine (selecting wines, what wines go best with what foods, etc.).
Liquor stores: Newsletter, website or blog content covering party games involving alcohol and/or party planning advice.
Tourism/travel centers: Local guides with the best places to eat, top hotels in the area, restaurant reviews and/or historical sites or other interesting places to visit.
Local newspapers: A column covering local events, city meetings or local gossip.
Real estate agencies: Offer to write descriptions of homes they have for sale.
Doctor offices: Medical-related newsletter, website or blog content.
Spas: Health and/or beauty-related newsletter, website or blog content.
Schools: Newsletter, blog or website content offering parenting advice and/or offering advice for teenagers (dating, relationships, beauty advice, etc.).
Now that you know what to include in your promotional package, whom to contact and what to offer them, it’s time to begin promoting yourself to your local community. After you send or deliver your promotional package, wait a week, then follow-up with those who didn’t contact you to see if they received your package and would be interested in hiring a local writer. The best way to follow up is by phone or in person. If you follow up in person, dress professionally and take along a few clips.
While you’re waiting for the work to pour in from potential clients in your local community, why not catch up on some overdue projects of your own — projects you’ve had setting on the back burner for a while now.
Good luck and happy hunting!