by James Chartrand
Have you ever faced a moment where you just don’t know the answer? I have. I’m wondering what the right answer is right now, in fact, because I’m supposed to pitch my niche and get specific about what I’ll write here at FWJ.
The problem is that I don’t want to make promises I’m not going to keep.
You see, I could tell you that I’d like to write on fiction and the process of finding an agent or being publishing. I could say that I want to focus on writing website content or blogging. Maybe I’d write on the business side of freelancing, such as building a client base or marketing. Or maybe I’ll just rant, or make you think.
I could choose any of those niche areas or something completely different – and I’d be stuck. I’d be caught in a rut trying to make sure that I fulfill the obligations I set for myself right here in writing.
Would that be a smart thing to do? I don’t think so. It certainly does fulfill the requirements of the job and the assignment at hand. I’m sure that knowing who the “go to” person for this niche or that helps create a smoother process for Deb.
But labeling myself as a niche writer so specifically doesn’t help you, the readers, nor does it help me, the writer.
You see, you’re all different people. Your needs aren’t the same as the next person’s, and your needs are ever-changing as well. Each of us in the writing industry are adapting to constant metamorphosis as the world around us changes as well.
Targeting is a very good thing to do as a writer or in business. Be a specialist. It works. But by committing myself to writing on one niche only, I believe I just cage myself into an obligation that will eventually make me unhappy.
I’ll get bored. I’ll tap out the subjects. I won’t be able to see new angles. I’ll feel redundant and blasé. Think it doesn’t happen? Ask any niche blogger. Everyone gets tired of writing on the same old all the time. The work becomes stale and readers can see interest wane.
Then what? Then the blogger reaches the point of believing it’s all been said. There’s nothing more to talk about. The joy leaves the job.
I freelance to be free and to focus on what I love. Do I want a job where I know I’ll grow to resent limitations of expression and freedom? Nope. Not anymore. I’ve been there, done that.
I know that I’m the type of person that needs to write on what comes to mind, what’s important and what’s interesting. I’m an all-niche and a no-niche writer. I also know that a writer who writes on new topics and never becomes stale interests you too.