I’ve been thinking about my “brand” a lot lately. I didn’t realize I had one before the past year or so but now, or so others tell me, I do indeed have a brand. My brand is my blogs and building community, and really, I can’t argue with that. Here’s the thing though, this branding thing has me worried. I mean, now that I now I have a brand I can’t screw it up, right?
So riddle me this:
What is more important, your brand or your job? Please don’t tell me my brand IS my job, because that’s not true at all. My job is pimping someone else’s brand.
Which brings me to another question. What happens when your job interferes with your brand? What if, for instance, your association with your place of employment does damage to your brand? Or, what if (gosh forbid) bad things happen within your place of employment you’d rather not have your name associated with? And if that isn’t enough, what happens if the line between your brand and your job’s brand becomes blurred, and everyone forgets about your vision because your employer’s overpowers it?
I worked hard to build up my brand. It took me a while to realize it, but a lot rides on my good name. I’m sure it’s the same for many of you. What do you think? Is your brand more important than your job?