If you want to find potential clients in your niche market, don’t ignore trade shows. These events bring together well-established companies, as well as newcomers to the industry. Trade shows can be a great opportunity to make new contacts, learn about new products and issues that affect your niche market.
Some trade shows for your niche market may not be held in your area, but that doesn’t mean that you have reached a dead end when it comes to looking for leads. Simply visit go online and check out the list of exhibitors for trade shows for your niche. Then take this information and do some research about each company.
You will want to visit the company web site to a feel for the business. When you make a pitch to the company for your writing services, you want to come across as a problem-solver, not simply someone trying to make a sale. Be specific about what you can do for the company and how you can help.
- Do they have a corporate blog? If not tell them about the advantages of interacting with their customers in this way.
- Do they offer informative articles on their site? Again, explain how quality content will help them in their search engine rankings (and lead to more sales).
- Is the company’s web copy less than compelling? Make them a pitch to rewrite it.
Where to Find Trade Shows
Here are a couple of web sites that list trade shows. You can search by industry, date or country: