How to pitch for a freelance writing job is an art… But if you have nothing to show your potential clients, you’re out of a job from the get-go.
No matter whether you’re just starting out in your freelance writing career or if you’re established and rolling along nicely with a good client base, you need a credible-looking portfolio page, blog or website.
I’m not pushing this idea because of my business – I’m pushing it because I’ve often considered working with certain writers…and been totally turned off ever hiring them, no matter how well they write.
Think about it. You’ve attracted the attention of a potential employer or client. You write well, you’ve pitched well, and the person is contemplating paying you for some work he or she needs done.
In the contemplation stage, people gather information. That’s important. So your potential client casually check to see if you’ve mentioned a website. He idly glances at email signatures, maybe a link you’ve shared…
There is a link, right? Somewhere? Anywhere?
No link? You can’t be serious. This is 2009, people. If you can’t be on top of even basic technology, how can you be expected to be a credible web worker? Stop right now. At the very least, get some cheap free service with a basic template to build a small site with a bit of info about you and your work.
Ah, there’s the link. Whew. That employer almost thought about taking the other writer. But he doesn’t. He clicks through to see what type of businessperson you are – and winces.
It’s a visual assault. Alright, there’s a site, and the information is there, but the aesthetic appeal is a total mess. Colors are horrible, overly bright or clashing badly, Adsense riddles the page, and there are so many advertisements that the person begins to wonder what kind of business you run.
An ugly one, that’s for sure.
Visual appeal has a huge impact on how potential clients may perceive you. Your site puts your best foot forward, and if it’s a cheap and ugly one, that’s your best foot. You’re giving people a silent message that you’re a mess, unprofessional and are going to perform work up to the standards of what you show off – and your standards are obviously not very high.
That’s not what your potential client wants. CLICK! He’s gone – and you just lost a job.
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