Marketing should be a regular part of your schedule when you’re a freelance writer, but are there times when you should just focus on what you have in front of you? It’s a judgment call, and most people who work freelance know only too well that there can be times when you are so busy that you don’t know how you will ever get everything done and times when you are scrounging around for work. Ideally, you get to a point where you have steady work and you have a certain level of income every month, but that can change very quickly.
I’ve been guilty of having more than enough to do and still applying for gigs that catch my eye, even though if I actually got the job, I have absolutely no idea how I would be able to get the work done if the client wanted me to start right away. I’ve given this some thought and I don’t think it’s because I’m afraid of missing out on a good opportunity.
For me, it’s more to do with having times when I feel insecure about my ability to continue to find paying work. Since I started freelancing, I have a much greater understanding of why actors are so insecure. You’re only as good as your last gig and there are no guarantees that anyone will hire you again. Logically, though, if you have been able to get paying work in the past, you should be able to find work in the future, but those kinds of feelings are not based on logic. When my brain goes into that mode, Logic has left the building, taken a holiday, or whatever.
Whether you should always be looking for more work and how many ads to respond to or pitches to make is something everyone should decide for themselves. I don’t think it hurts to keep your eyes peeled and be open to new opportunities, but you should also think about how you are going to manage your work if the potential client want to hire you.
How do you handle looking for more work when you are already blessed with lots to do? Are there times when you should back off, or are you just asking for trouble, since you may be headed for a time when work is hard to find?