If you want to turn a one-time gig into a source of repeat business, a good strategy is to remember the “Three Asks,” as I like to think of them. The first one is just good customer service, and the other two have to do with marketing. Here’s the rundown:
Ask if the Client Needs Anything Else
When you hand in your work to the client, ask them to let you know whether they need anything else. This could be interpreted to mean revisions or edits, or the client could interpret it to mean another project that complements the first one. It’s just good business to make sure that your clients are happy with the work that you have done for them and this practice increases your odds of being given future assignments.
Ask for More Work
Clients aren’t mind readers. Unless you let the client know that you would be interested in working with them again, they may not automatically think of you for future projects. Assuming you would be interested, contact the client after you have delivered the project. Tell them that you enjoyed working with the on “Project X” and that you hope that they will contact you with their future writing (editing, blogging, copywriting, etc.) needs.
Ask for Referrals
Assuming that the project went well and the client is happy, you can ask them to refer you to other people who may need similar services. If you don’t mention it, the client may assume that you have a full plate and that you aren’t taking on anyone new right now. While that may be the case today, the situation can change quickly and my take on it is that I’m always happy to talk to a potential client. The details can be worked out once the potential client turns into an actual one.
Do you use any of the “Three Asks” in your freelance writing career?