I don’t know if this technique works for anyone else, but when I get rejected I let myself feel the emotions that go with being told that you’re not quite what the client was looking for, or even worse that your work is what the client is looking for (Ouch). Then I try to figure out whether it was was something that was in my control or not.
Being a bit of a control freak, this is a helpful exercise. I need to spend a bit of time looking at whether I presented myself in the best way I would and still got rejected. In that situation, it was the client’s call and I need to let it go.
Sometimes the rejection is really about me. If I’m off my game on a particular day or at a certain time, I need to own part of the rejection. Does that mean I’ll never have an off day? Not at all – but I can show what I hope is a bit of class in the face of the rejection by thanking the client for the feedback and telling them them that I will keep it in mind going forward.
Do you see rejection as having two sides or is it all equally bad?