Successful realtors understand the value of communication in any format. Many hire freelance writers to write their blogs accordingly. Blogging is an excellent resource for communicating with readers, marketing a business, and informing customers.
Blogging is effective for many reasons, including increasing name recognition, boosting search engine optimization, and informing purchasing decisions. Nearly three-quarters of companies that use blogging say it increases the quality and quantity of their leads, which explains why the real estate blogging market is so big.
As a freelance writer specializing in blogging, you’ll likely be asked to write a few real estate posts during your career. But when it comes time to put pen to paper, so to speak, you might find it’s harder than you anticipated. You’re not a real estate expert—how can you succeed?
Successful bloggers use their intuition, knowledge of the topic, and good writing skills to excel. With this in mind, use a few tried and true methods to improve your real estate blog posts.
Tips for Real Estate Writers
1. Include Links to Listings
One of the most valuable aspects of blogging is the ability to link to your client’s listings. Not only does this provide easy access for your client’s audience, but it also helps to boost search engine visibility.
When including listing links in blog posts, do so tastefully. Avoid stuffing the post with links, and instead, look for tactful ways to include links.
For example, a listing page featuring several new construction homes in Phoenix could be used in a blog post about the pros and cons of buying brand new homes. This is relevant content where the link could be very useful to the intended audience.
2. Value What the Audience Values
“I want my clients to be the most informed and to save or make the most money possible in a real estate transaction,” says Jeff Nelson, author of the top real estate blog Live Gulf Shores Local.
He aims to improve his followers’ knowledge base because he knows the value. His informative blog posts offer practical tips, buying and selling hacks, listing information, loan advice, and more. He also helps clients understand the value of a good transaction, knowing that’s what they seek.
Nelson prioritizes clients’ interests, despite the potential cut in his commission. It might seem like a move that will hurt his profits, but it increases local interest, and he has no problem acquiring listings. If you follow his methods in your property-based blog posts, you’ll impress any real estate client.
3. Write for Other Realtors
Many realtors focus on generating content only for the use of their clients. This is a great way to generate leads and provide valuable content to help the masses. However, if you want to improve your client’s blog, try writing to other real estate agents.
This is an intimidating move, as you know you’re not the top expert in this area, but you can delve into research and craft something worthwhile to publish. Most well-known bloggers aren’t the smartest, most educated, and most experienced people in their industries—they were just the first to write things down.
4. Watch the Details
Many bloggers believe that the quality of the ideas in their blog posts is all that matters. They don’t pay much attention to the way content looks or comes across. However, the details of appearance impact consumer decisions every day.
First, the blog post you write should look good. You’ll probably be writing blogs that are an extension of your realtor’s site. Use the theme your client uses, including color schemes and logo placement. Prioritize white space and use sans-serif fonts that are easy to read.
Double-check your writing for grammar and sentence structure issues. Don’t forget: “When you publish blog posts with rampant grammatical errors, you communicate to your audience that either you never bothered to learn the rules or that you don’t care enough to fix your mistakes,” an article from TheBlogPress.com astutely explains.
You want to leave a good impression on your real estate clients, so it’s important to do your due diligence. You don’t have to be an expert on the topic—you simply have to know what your client’s blogs need to succeed.