As freelance writers, being fluent in diverse writing styles is important to tackle the various tasks commissioned by clients.
From SEO copywriting to writing short captions for Instagram, writers need different tones and techniques to create compelling copy. When writing for businesses in a professional setting, you need to master the key elements of effective business writing.
Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer.
Whether you’re writing a blog post for a client or for your website the introduction is a way to hook your audience and convey what your writing is here for. It can’t afford to be boring or irrelevant, and it has to have some kind of ‘wow’ factor.
As a freelance writer, your introductions have the power to help sell your work to clients, making a strong impression from the start. If you’re writing for your own blog your introductions are the first thing potential clients will read, meaning they need to showcase your talent to advertise your skills.
As a freelance writer, you must write things to accomplish something: increasing a website’s traffic, boosting conversions, promoting a product, and so on. It all boils down to changing someone’s perspective on something, and you can’t do that if your content fails to engage readers. However, If you develop an articulate, persuasive style, you will succeed.
So, how can you write compelling, influential articles, emails, essays, or papers? How do you deliver your message clearly?
Emotion.
The single ingredient that makes Jake buy the beard oil (he doesn’t need) to impress the girl who hasn’t replied to his text in days.
Emotion, when woven into content, creates a connection between the product and prospect.
Without an array of emotions, prospects are not moved to act on what your content is prompting them to do. Creating content without emotions is like having the right recipe, for let’s say, chicken, but not making it tasty enough for a second bite.
The IT workforce is ever-growing, with nearly 3 million employees in the industry in the US alone in 2020. This number continues to rise, with more people being attracted to IT positions as worldwide demand grows. However, for the IT industry to function smoothly, programs first need to be written and developed, creating many new freelance program writer roles to be filled.
No matter how long you’ve been writing, everyone is prone to feeling “stuck” sometimes. If you can’t come up with a topic you’re interested in, or if a subject isn’t coming naturally to you, there’s always one niche you can turn to – controversial issues.
Controversial topics can inspire you and help you feel more passionate about your writing. [Read more…]
Of all the marketing trends that will impact content marketing strategies, storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.
But all a good story really needs is a character with a goal, obstacles in the way, and a solid plot structure. Convenient, then, that in marketing content you’re writing for a targeted reader with a problem who needs solving.
Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. But in this article, we’ll go over how the five-act structure, and a strong sense of character, might serve you better.
So, you’ve completed a novel? Congratulations! That in itself is an impressive feat. Most people that set out to write books don’t finish them. But, now your novel is finished, you’ll want people to read it.
You may have received favorable responses from friends. You may even have held an online meeting with beta readers. Before you can send your work out into the world, however, you’ll need to impress a publisher and an agent.
Would you like inspiration to help with world-building, developing exotic characters, or creating ideas for your next science fiction story? Or perhaps you’re simply trying to overcome writer’s block and want inspiration on, well … anything!
