As a freelance writer, you must write things to accomplish something: increasing a website’s traffic, boosting conversions, promoting a product, and so on. It all boils down to changing someone’s perspective on something, and you can’t do that if your content fails to engage readers. However, If you develop an articulate, persuasive style, you will succeed.  

So, how can you write compelling, influential articles, emails, essays, or papers? How do you deliver your message clearly?

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Of all the marketing trends that will impact content marketing strategies, storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.

But all a good story really needs is a character with a goal, obstacles in the way, and a solid plot structure. Convenient, then, that in marketing content you’re writing for a targeted reader with a problem who needs solving.

Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. But in this article, we’ll go over how the five-act structure, and a strong sense of character, might serve you better.

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