Emotion.
The single ingredient that makes Jake buy the beard oil (he doesn’t need) to impress the girl who hasn’t replied to his text in days.
Emotion, when woven into content, creates a connection between the product and prospect.
Without an array of emotions, prospects are not moved to act on what your content is prompting them to do. Creating content without emotions is like having the right recipe, for let’s say, chicken, but not making it tasty enough for a second bite.
The IT workforce is ever-growing, with nearly 3 million employees in the industry in the US alone in 2020. This number continues to rise, with more people being attracted to IT positions as worldwide demand grows. However, for the IT industry to function smoothly, programs first need to be written and developed, creating many new freelance program writer roles to be filled.
No matter how long you’ve been writing, everyone is prone to feeling “stuck” sometimes. If you can’t come up with a topic you’re interested in, or if a subject isn’t coming naturally to you, there’s always one niche you can turn to – controversial issues.
Controversial topics can inspire you and help you feel more passionate about your writing. [Read more…]
Of all the marketing trends that will impact content marketing strategies, storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.
But all a good story really needs is a character with a goal, obstacles in the way, and a solid plot structure. Convenient, then, that in marketing content you’re writing for a targeted reader with a problem who needs solving.
Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. But in this article, we’ll go over how the five-act structure, and a strong sense of character, might serve you better.
So, you’ve completed a novel? Congratulations! That in itself is an impressive feat. Most people that set out to write books don’t finish them. But, now your novel is finished, you’ll want people to read it.
You may have received favorable responses from friends. You may even have held an online meeting with beta readers. Before you can send your work out into the world, however, you’ll need to impress a publisher and an agent.
Would you like inspiration to help with world-building, developing exotic characters, or creating ideas for your next science fiction story? Or perhaps you’re simply trying to overcome writer’s block and want inspiration on, well … anything!
We all have doubts. In an article I wrote some years ago, I mentioned one reason writers might feel self-doubt more than others.
Everyone experiences self-doubt now and then. It’s part of being human, and writers are not exempt from this. In fact, I would go as far as to say that writers probably experience self-doubt more than other people. This is because we create things by transforming abstract ideas into concrete, readable words; and this makes us prone to criticism – whether constructive or not.
(You can read the full article here.)
As a freelance marketing copywriter, you use your skills to write the best copy for your clients. Being persuasive when promoting their products is vital for customer conversions and success.
One may think that writing is just writing. That there are slight differences from one type to another but the job is always to put words together in various formats. In reality, if you’re a freelance writer, it’s crucial that you understand the different forms of writing there are and how different they are from each other.
As every aspiring novelist knows, coming up with the ‘big’ ideas is the easy part. But, unfortunately, developing your scribbled notebook entries into a fleshed-out story with believable characters isn’t quite so simple. [Read more…]
