Whether you write website copy, e-books, magazine articles or blog posts, there’s plenty of competition out there. Upwork, the world’s largest online marketplace, has 12 million registered freelancers and (at the time of writing) 15,861 writing jobs available. Not all 12 million of those freelancers are writers, but enough of them are to ensure that competition for each writing job is fierce. And that’s just on one single site. [Read more…]
It is quite understandable if you know little to nothing about SEO, but times have changed and it is now important for you to understand at least the basics of SEO as most clients who need website work require SEO knowledge.
SEO is embraced by countless businesses because they understand that if they want to be visible on search engines and drive traffic to their website, they need to implement effective SEO tactics.
A major part of SEO is content creation. So this is where the freelancer fits in all of this. Content creation for blogs is important for every website. The more up to date you keep the blog, the better it is for SEO. Have a look at this blog example to see how awesome posts should be written.
You may still be thinking “Why should I even learn SEO?”. There are 3 main reasons freelance writers need to learn SEO.Why Freelance Writers Need to Learn SEO and How to Get Started Click To Tweet
Writing about highly technical topics is challenging in many ways. In addition to learning a brand new subject, it forces you to follow strict guidelines that typically aren’t present when tackling more generalized writing projects. Whereas you might be able to take a few shortcuts when writing on a well-known topic, there’s no room for oversimplification in technical writing.
But every now and then, you’re going to encounter a client who operates in a very specific vertical that you know nothing about. Every word must be carefully chosen and each sentence must be crafted with the reader in mind. How you handle these clients will have a big impact on whether you’re able to retain them.How to Write Outstanding Technical Content Even If You're Not an Expert Click To Tweet
Legal writing is one of the more lucrative specializations in the freelance writing sector. The requirements for legal writers are generally more stringent thus giving the writers the opportunity to command higher rates.
This is not to say that you can simply declare yourself a legal writer. As with any specialization, you’ll need to undergo some training, learn, and gain some experience. There will also be that transition period as you work your way to becoming a fully fledged legal writer.
So, how do you transition to legal writing? Here are some tips that will make it easier for you.
When you’re a freelance writer, you may often be paid by the word or per project rather than by the hour. This means the faster you can write, the more you’ll make for your time.
But moving faster can result in low-quality writing, which can eventually put you out of a job. Quality in your content is critical, but that doesn’t mean you can’t adjust your speed. You might even find that your writing improves alongside your time if you use some of the tried and true speed strategies below. [Read more…]
When you work as a freelance writer, it can be difficult to feel like you’re experiencing meaningful growth. Sure, maybe you snagged a gig at a prestigious magazine or you worked with a genuinely helpful editor, but freelancing can be lonely work. It can easily foster a feeling of stagnation, with your professional improvement at stake.
How are you supposed to get better at your job without the day-to-day mentoring and camaraderie that comes with a more traditional kind of work? The key lies in self-motivation and focused effort, targeting the skills that you struggle with and the areas most highly in demand, rather than just writing draft after draft without specific goals to achieve.
So, how do you escape the potential effect of the lonely freelance life and be a better writer?
Here are four things to do.
Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be. – Mark Twain
We’ve all got words that we used more than we should, and I bet if we were to make a list, “very” would make it to the top five – not to mention other words that can be ruthlessly cut out from every article we write – words that may add to the length but not to the substance. [Read more…]
The Value of Evergreen Content
The term sounds lively and fresh, but what exactly is evergreen content? As marketer Megan Marrs puts it, “The evergreen tree is a symbol of perpetual life because they retain their leaves throughout the seasons, rather than shedding. Like the trees, evergreen content is considered sustainable and lasting.”
In other words, evergreen content is content that doesn’t expire, go bad, or lose relevancy. The content provides value for years to come and is the opposite of a feature piece that would be placed on the front page of a newspaper.
This article, titled Desert Storm: Oregon vs. Auburn, is an example of standard content. Its value was limited to the weeks leading up to the 2010 college football national championship game. On the other hand, this article: The 10 Commandments of Betting College Football, is an example of evergreen content. It doesn’t matter if it’s 2010 or 2017, the article still has value. Do you see the difference? [Read more…]
Students have always been taught to evaluate the credibility of a writer before using a source. In today’s digital-centric world, credibility as a writer is even more important. There are a lot of writers on the web who aggregate content from other online sources instead of pulling from their own knowledge. This information may or may not be factual, and readers are much more interested in those who write content based on their own authority. Those with have built their authority find more writing contracts, gain more online readers, and receive more clout in the digital world. [Read more…]
As a freelance writer, the more variety you’re able to offer in your services, the more profitable your business will be. If you want to increase your earnings significantly, one skill that you absolutely must master is landing page copywriting. If you can write high-converting copy, you’ll be in high demand all year round.
Landing page copywriting is simple and complicated at the same time. The good news is that you can learn to write landing pages that make readers into customers; landing pages that will make clients come to you.