I could be wrong, but many of you probably have regular clients that bring in most of your income. You’ve worked with these clients for a long time, and you know that you will get steady work from them. It might even be that you know their needs and preferences by heart that you can write for them in your sleep.
There’s absolutely nothing wrong with that, but there is also something important about reaching out to get new clients from time to time – even if you already have enough regular clients.
Today, I’d like to share the reasons behind this thinking.
You expand your client base.
There is a high degree of uncertainty in our chosen field. While we may have enough regular clients, who’s to say that next month, one or two might need to cut back on their expenses? What if we suddenly lose a client (or more)?
It is thus important to get new clients to expand your network. In case you find yourself losing a client or two, you will have those new clients to make up for it.
Of course, it is also imperative to make sure that you can handle your regular work plus the new client’s demands. Before you get new clients and agree to do work for them, make sure that you have enough time and resources to meet everyone’s needs.
You’re faced with new challenges.
Another reason it is important to get new clients is the idea that “new” can also mean “challenging”. As I said earlier, with regular clients, you know each other so well that you may sometimes operate on autopilot.
As a writer, it is important to be challenged and do new things. This helps you be more creative and flex different writing muscles.
With a new client, you also want to make sure you impress in the hopes of creating recurring work. This means that you also challenge yourself at every turn to ensure that your work is of even better quality than usual. (Not that this should not be the case for everything you do…)
New challenges that may come when you get new clients:
- You need to learn a different writing style.
- You need to learn about a new topic.
- You need to learn how to deal with different personalities.
You learn something new.
The main thing about facing new challenges when you get new clients is that you are bound to learn a thing or two. As a freelance writer, you probably have your specialization, which I think should be the case. This is the area/niche which you are most knowledgeable in and comfortable with.
But if you stay in that zone forever, then you might stagnate. If you get new clients that require learning about an unfamiliar niche or writing style, then it is your chance to professionally improve yourself. And, I don’t know about you, but it is quite an important thing.
Back to you
How often do you get new clients pro-actively? What other benefits does it bring?
M. Powell says
There’s a whole lot of truth in this! Though I hate to admit it. I’ve been struggling with this for a while because I am already so overwhelmed. But the reality is taking on new clients do, not only help one to build up their network, but also prove to be a financially beneficial should a current client decide to end things with me. One last benefit – it’s forcing me to hire an assistant, which I have sorely needed for at least the last 6 months!
Noemi Tasarra-Twigg says
Thanks for your input, Marley. It’s great that you’ve got lots of work that you need an assistant. Good luck!