- Research and draft ad copies for paid media (Google, Facebook, LinkedIn, etc,.), ready for client/publishing.
- Follow brand guidelines, and adjust tone and content accordingly.
- Write messaging for users in different stages of the funnel.
- E.g., Retargeting audience, need to drive someone to purchase = Price / Product. Or cold audience, need to drive engagement = Product Benefits / Features
- Clear and concise ad copy for meaningful communication and key message deliverability. Understand the target user demographics and optimize messaging ad copies to persuade target users to convert.
- Understand the target audience (behaviors, interests, demographics, ICPs/personas) and optimize messaging ad copies to persuade target audience to convert.
- Effectively address user concerns, product features/benefits in messaging.
- Align ad copy with creative strategy. In other words, make sure the copy matches up with the creative.
- Native English written and verbal communication is required. No exceptions.
- Comprehensive understanding of full-funnel advertising.
- Comprehensive understanding and experience of direct-response, short-form, and long-form copy.
- Ability to harness both forms, short-form, and long-form for effective content.
- Must have experience in paid media copywriting.
- Ability to clearly and effectively articulate words.
- Strong levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, and time management skills.
- Note: this is an on-demand, part-time hourly position.
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