In a previous post I said I wasn’t too on board with the whole making a separate Facebook page for your blog (or pages for your many blogs as the case may be). However, after Facebook introduced “Like” vs. “Fan” I felt better about pages in general and finally created my very own blog page. Yikes.
Why the change of heart?
One was because of the “Like” issue – something about the term fan rubbed me the wrong way. Secondly, I thought it was time for a page because my blog’s page views have shot up and I’m writing there more often (i.e. I have way more links now). Plus, I wanted to secure my blog’s name before someone else did.
Mostly though, I created a dedicated Facebook page so I could separate myself from my topic. I write about environmental topics – which is my dream job. Back when I first started blogging I wanted to write about green issues all the time but often, in order to make a living, I didn’t have that kind of choice. I’d write about anything – computers, architecture, budgeting, bullies and more and that was fine, but really I would have rather been writing about green issues.
Fast forward a few years and I’ve managed to carve out a niche for myself by working hard and becoming much more well known in my topic field. Now all my gigs (minus two) are related to the environment and oddly sometimes I get sooooooooo tired of thinking about green issues. Don’t get me wrong I LOVE eco-issues and I know that I’m hyper lucky because I do get to write about a topic I adore day in and day out but honestly, I need a freaking break. Some days I don’t want to have to care about organics and water conservation and energy and greenwashing. I don’t really want to see my personal Facebook page peppered with green links – you know?
Making a page for my eco-links works out better for me in terms of sanity. I get a green break when I visit my own profile page.
Still there are cons though…
- Deb’s post on driving community away from your blog is something you should seriously consider before making a Facebook page.
- Creating a good Facebook page is a little time consuming IMO. I know not everyone agrees, but after managing Facebook pages for clients, I still think managing a page is work. Especially when you run into lame little glitches such as, how to “Like” another page as your page, not as your profile (frustrating). PS I figured that out with some help.
- It’s somewhat difficult to track if a Facebook page is successful. Yeah, you might have 20,000 fans but how does that translate to better traffic, sales, or other perks at your actual blog. I’m sure for some bigger companies the perks are obvious, but for a blog I think it’s harder to track those perks.
Be prepared…
Being the hyper anal list-maker that I am, I researched making a successful page before I made mine. You should too. There are many helpful guides out there to help you create a kick-ass vs. mediocre Facebook page. Keep in mind though that your page doesn’t have to start out awesome, it will evolve over time and you should still be yourself. Following are some helpful links.
- How to set up a winning Facebook page
- 5 Tips for Optimizing Your Brand’s Facebook Presence – great help if you’re looking for info about how to size your Facebook page profile image
- How To Develop A Facebook Page That Attracts Millions of Fans – such a loaded lame title IMO, but this post does offer some excellent tips
- The Freelance Writer’s Guide to Facebook
Beyond reading some tip guides I checked out all my favorite pages looking for pros and cons. This is a great tactic when planning your own page because you already know which pages you visit and why. You shouldn’t copy other people’s pages, but gathering ideas is smart. Here are five pages I really like…
Freelance Writing Jobs – NO I was not bribed by Deb. Deb’s page is not flashy and there are no images (something I like in a page) but this is honestly the page at Facebook I visit the most. Why? Because Deb draws me in with fun questions and casual conversation. It’s always a fun page and offers me an awesome break in my day.
The Thrifty Mommy – money saving is a pet topic of mine so I already know a lot. That said I don’t visit this page for tips much BUT if you were a mom looking to learn some money saving tips you’d be all over this page. Karen not only updates frequently, but has a killer profile image that’s cute and attractive and also adds little perks for the community like coupons and recipe images.
Village Free School – this is the page for my son’s school and not a popular page at all. However, what it does well is build a sense of community among members who do have kids at the school and gives a nice sneak peak at what it would be like if your child did attend. There are frequently updated pictures and events and if you’ve got a small local business this is a good page to mimic. One thing I’d suggest – if you have a page like this I’d amp up the conversation; post little questions, like Deb does.
Tremendous News – I LOVE the Tremendous News blog and the Facebook page for said blog is equally as fun. Many of the questions offered up here make little to no sense and sometimes the owner of this blog is hands down rude but he’s always hilarious. This page makes me laugh and this guy gets pages of comments so he must be doing something right.
Local Harvest – this Facebook page isn’t all that interesting in terms of funny content or bling apps but what it does well is delivers what the community wants day in and day out. There’s no going off topic here. If you’re looking for up-to-date info on food news and safety, organics, local food programs and so on, you’re guaranteed to find it here. This is something to keep in mind. You want to offer what your specific community wants. Going off topic often is a little sketchy in terms of a news-minded site.
Of course you can also check out some really popular pages:
Now, will having a Facebook help me out or just give me more to do? Who knows. I know it’ll get those green links off my personal page. I’ll let it fly for a month or so then I’ll come back here and write an update to let you know how it’s going and if I’ve run into any issues.
PS of course, if you’re into green living you can join my page.
Tell me how your Facebook page is doing – OR are you considering starting one? Why?
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