Content is probably the single most important thing when you are content writer, blogger, or a content marketer. This is why so much effort is poured in by people in those niches every day to make it as good as it can be. However, creating brilliant content is only half the battle. You need to make sure to promote it properly and get it in front of your target audience.
But what if that fails? You’ve written a post which you are proud of, and you’ve done a hell of a job promoting it across all social media platforms, only to receive a lukewarm response from your audience.
The Case for Running Your Own Blog While Freelance Writing
First of all, don’t beat yourself up, because this sort of thing is quite common. Bloggers will often work hard to put out truly brilliant content, which they think their audience will want to read, and end up with meager results.
The problem with this approach is that just because you think your audience will love the topic, doesn’t mean you are right. So, in order to engage your audience, you need to figure what it is they are going to love. Here are 6 effective ways to get the right blog post ideas. [Read more…]