What is a blog post introduction?
Whether you’re writing a blog post for a client or for your website the introduction is a way to hook your audience and convey what your writing is here for. It can’t afford to be boring or irrelevant, and it has to have some kind of ‘wow’ factor.
As a freelance writer, your introductions have the power to help sell your work to clients, making a strong impression from the start. If you’re writing for your own blog your introductions are the first thing potential clients will read, meaning they need to showcase your talent to advertise your skills.