As with most professions, freelance writing takes skill, but the main difference between success and failure is how you sell yourself. There are many people who can do what you do. Unless you have built a brand of your own, based on a unique perspective or skill set, there are probably thousands of people in the world who can do your job with as much or more skill. The difference is marketing and communication, both of which can distinguish you from others in your industry, if you know what to do. [Read more…]
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In the past few months I’ve noticed several freelance writers changing their Twitter handle more often than some of us change toilet paper rolls. I think that’s because when we’re confused about what to call ourselves online, or how to present ourselves to clients, we continue to reinvent ourselves.
Here’s something to consider: if you’re confused about your branding, your followers are even more confused. If they don’t know what to call you, they may not call you at all.
Hear me out on this one
Defining Yourself on Twitter
I don’t believe there are any hard and fast rules when it comes to Twitter, or even choosing a Twitter name. My only caution is to think about the branding, if that’s your purpose. For example, I maintain two separate Twitter accounts. One account @freelancewj is the feed for the blogs in the Freelance Writing Jobs network and some news regarding the FWJ community. The account, @debng, is the one I use the most. I don’t use “@debngwriter” or “@debngblogger” or “@debngsocialmediaperson” because there’s more to me than that and I don’t want to limit myself to a label. I wear many too many hats. Plus, friends and family follow me. The common variable between my friends, my colleagues and my clients is that they all know me as “Deb.”
I also feel it doesn’t always work to define the niche too much. For example, if I wrote mostly about, say, gardening, I don’t know if I would call myself @debnggardenwriter on Twitter because it means I’m branding myself as someone who writes about gardening and potential clients might hesitate to reach out to me regarding non-gardening projects. I’m all about establishing expertise in a niche, but sometimes specialized niches don’t bring in as many clients.
I know that some feel that if you don’t brand your niche or career in a Twitter name no one will know who you are or what you do. It’s a valid concern, but not one I necessarily agree with. I can tell what many Twitter friends and followers do just by their reading their Tweets. Also, if there’s a Twitterer I find interesting, I’ll click on his or her bio and browse links. Finally, If really want to know more about a person, I’ll ask.
You’ll notice that most of the people who follow you do so because they sought out folks who share the same interests or have the same career. Most of my friends and followers are involved in social media or freelance writing. If you have a bio listing what you do, and if you talk about yourself on Twitter, people who are interested will find you.
Sticking With One Twitter Name
The inspiration from this post is the result of a conversation with one of my favorite freelance writing Twitter friends. (I’ll let her out herself in the comments if she wants you to know who she is.) Over the past year, she’s changed her Twitter handle quite a few times. She used her name, her name with initials next to them, her name with a swear word, her name with “writer” next to it, and finally, her name with herniche next to it. When I told her she’s confusing me with her Twitter name changes, she said she’s working on branding herself. She has a writing niche she wants to specialize in, and is using her Twitter handle to help brand her with that niche. My concern is that her niche is very specialized and I wonder how many clients will contact her as a result of this very specialized name. Would someone who is simply looking for a writer to help with some content for his website pass her over in favor of someone who doesn’t use specialized branding?
(I’m the first to admit I can be wrong about this, though, and would love to learn your thoughts.)
I guess this is why I stick with my name. No matter I do, I’ll always be me. There’s no confusion. Again, there are no hard and fast rules. However you want to use the social networks is up to you. My only concern is that when you constantly change your name, potential clients, collaborators and friends might be a little confused. What happens if the niche isn’t working for you anymore? Do you change your name again?
How Do You Want the Twitter World to See You?
Do you wanted to be labeled? I don’t. I like having lots of different projects (beyond writing), so for me it makes sense not to label myself on Twitter strictly as a writer. Think about how you want people to see you. Do you want to be known as “JoeDirtTechWriter,” “Joedirtwriter,” “Joe Dirt” or just, plain Joe? Each name might offer a different impression.
I think when we put so much importance on branding we worry about whether or not we’re doing it properly. When we think too hard about it, it gets to complicated. That’s why my brand will always be my name. There’s no confusion there, and what you see is what you get.
What are your thoughts on Twitter and branding? Why did you choose your particular Twitter name?