Here’s a harsh truth: getting straight A’s in high school English doesn’t make you a killer copywriter. It’s a profession, and like other professions, there are skills and strategies that you need to learn and master.

It’s true that you need a certain amount of natural writing talent, but you also need to learn the rules. Just like a baker has to learn how to separate eggs, or a mechanic has to learn how to use a wrench, copywriters need to learn how to craft a killer headline and create captivating content.

The good news is that there are plenty of free guides to help you acquire those skills and learn how to wield the tools of the copywriting trade. And one of them is by the content marketing guru, Neil Patel, which can be found here. [Read more…]