copywriting tips

How to Write With Authority Even If You Have Doubts

December 13, 2021 by Noemi Leave a Comment

We all have doubts. In an article I wrote some years ago, I mentioned one reason writers might feel self-doubt more than others.

Everyone experiences self-doubt now and then. It’s part of being human, and writers are not exempt from this. In fact, I would go as far as to say that writers probably experience self-doubt more than other people. This is because we create things by transforming abstract ideas into concrete, readable words; and this makes us prone to criticism – whether constructive or not.

(You can read the full article here.)

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10 Persuasive Writing Techniques to Boost Your Marketing Copy

November 29, 2021 by FWJ 1 Comment

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. Being persuasive when promoting their products is vital for customer conversions and success.

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12 Principles of Psychology You Can Use To Improve Your Web Copy

October 8, 2018 by FWJ Leave a Comment

What is Web copy?

Web copy is the core text on your website which informs readers of what they need to know about your brand. It is laid out on the main pages of your site, including your homepage, ‘About Us’ page, and ‘Products and Services’ pages. It also applies to your sponsored posts, including Email newsletters, social media ads, and PPC campaigns; it basically comprises any text you use to promote your brand and sell your products or services.

Effective web copy is meant to reassure readers about your brand and convince them to take action. By using the appropriate text, web copy will convey your story, explain your concept, and create exposure. The secret behind creating engaging web copy lies in understanding the psychology of your web visitors.

The secret behind creating engaging web copy lies in understanding the psychology of your web visitors. Click To Tweet

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7 SEO Copywriting Tips to Reach Your Target Audience

April 9, 2018 by FWJ Leave a Comment

SEO copywriting involves optimizing web pages for the purpose of generating traffic. Besides challenges in other niches like technical writing, SEO copywriters face the unique challenge of achieving optimization and getting the attention of an audience.

Optimization is important, but SEO copywriting has moved on to a more customer-focused approach. It is not enough to write content and simply put in relevant keywords in the right amount. Now you have to catch the attention of the target audience; both existing clients and prospective clients. Once your clients visit your website, you have to convince them to stay with you. [Read more…]

How to Create the Perfect Landing Page for Premium Content

April 10, 2017 by FWJ 1 Comment

For more than a decade, landing pages have become increasingly popular and more widely used by just about individual and business that owns a website.

The reason for the continuous uptick is because landing pages are a stellar solution for optimizing conversions for sales, downloads, email acquisition, and various other KPIs.

Landing pages serve as a vehicle for a brand to target interested audiences with relevant offerings that are valuable to those individuals. What sets landing pages aside from most web destinations is that viewers arrive with a specific intention, as opposed to merely browsing. [Read more…]

How to Write Compelling Content That Grabs Your Readers’ Attention

March 16, 2016 by FWJ 3 Comments

Part of the challenge of being a professional writer is always being “on.” In other words, when you write for six, eight, or 10 hours per day, how can you continue to pump out quality content that’s both engaging and error-free? It’s difficult, for sure. However, it’s also incredibly important if you want to have a healthy and profitable career. [Read more…]

3 Effective Tips for Crowdfunding Copywriters

November 14, 2013 by Noemi Leave a Comment

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Crowdfunding is a popular activity these days, thanks to the success of platforms such as Kickstarter and Indiegogo. The premise is simple and taps into one of the essential characteristics of human beings: helping out others in small ways and also receiving some sort of benefit, emotional or tangible.

On the practical side, freelance writers have a stake in the crowdfunding niche as well. I don’t know if you’ve noticed, but we’ve regularly included ads for crowdfunding copywriters in the daily job leads. As far as I’m concerned, this is one evidence of just how critical crowdfunding pages are, and crowdfunding copywriters have to be cutting edge when it comes to their writing.

If you are looking to take advantage of the crowdfunding hype by seeking out copywriting gigs in the nice, here are three effective tips that you will want to bear in mind. [Read more…]