The Value of Evergreen Content

The term sounds lively and fresh, but what exactly is evergreen content? As marketer Megan Marrs puts it, “The evergreen tree is a symbol of perpetual life because they retain their leaves throughout the seasons, rather than shedding. Like the trees, evergreen content is considered sustainable and lasting.”

In other words, evergreen content is content that doesn’t expire, go bad, or lose relevancy. The content provides value for years to come and is the opposite of a feature piece that would be placed on the front page of a newspaper.

This article, titled Desert Storm: Oregon vs. Auburn, is an example of standard content. Its value was limited to the weeks leading up to the 2010 college football national championship game. On the other hand, this article: The 10 Commandments of Betting College Football, is an example of evergreen content. It doesn’t matter if it’s 2010 or 2017, the article still has value. Do you see the difference? [Read more…]