Successful freelance writers treat themselves as a brand. If you hope to build a lucrative career in this field, you have to get serious about clarifying and communicating your specific brand in the marketplace.

One of the best places to start is with a website. That’s a necessity, but it doesn’t have to be an extensive or complicated site with lots of bells and whistles. (To be honest, it probably shouldn’t contain such distractions.) [Read more…]