Any writer – experienced or starting – runs into the “problem” of how to write good headlines. Journalism students take courses focused on how to write good headlines. And we all know the reason for this: more often than not, the headline is what makes the reader decide whether or not to actually read the article.
This is even more important when it comes to online writing. Whether it’s a blog post, an article on some web site, or a news piece, the headline can make the difference between getting a page view or the reader moving on. [Read more…]