Technology has opened up numerous job opportunities. Now that there are more flexible ways to make a living, many people choose to freelance as a long-term career path. But with such a huge pool of talent vying for the same job, how can a freelancer like you gain the upper hand? [Read more…]
For more than a decade, landing pages have become increasingly popular and more widely used by just about individual and business that owns a website.
The reason for the continuous uptick is because landing pages are a stellar solution for optimizing conversions for sales, downloads, email acquisition, and various other KPIs.
Landing pages serve as a vehicle for a brand to target interested audiences with relevant offerings that are valuable to those individuals. What sets landing pages aside from most web destinations is that viewers arrive with a specific intention, as opposed to merely browsing. [Read more…]
If you’re like most writers, you enjoy the part of your job that entails putting pen to paper (or fingers to keyboard). You’re probably, however, somewhat less fond of marketing. Many of us squirm at the idea of cold calling or attending networking events.
That’s why it’s so important to have a strong professional website. Once it is up and running, it can bring you a steady stream of referrals with little or no further effort you your part.
These are features that will help your website attract customers [Read more…]