As a freelance marketing copywriter, you use your skills to write the best copy for your clients. Being persuasive when promoting their products is vital for customer conversions and success.
Successful authors usually have one thing in common: they know a thing or two about marketing.
And you certainly don’t need a degree in marketing to be a savvy marketer of your books.
In this article, I’m going to introduce you to a strategy that is not only relatively easy to set up, but also requires little effort to maintain, and can help boost your book sales substantially.
Companies and brands all over the world use this simple strategy to increase their sales. [Read more…]
When many freelance writers start out, they assume that by focusing on word choice, readability, sentence structure, and great grammar, they can tackle any job with appropriate aplomb, and while it’s true that all of these are important, writing well is really just the baseline from which a good freelance writer works.
The gigs you get as a freelance writer assume a certain level of quality and craft, but what you’re writing for determines exactly what you need to achieve. Like it or not, pithy wordplay may never be as big of a deal to your clients as it is to you – especially if you’re writing for B2B. Much of the writing you’re going to do will have some aspect of a sales pitch inherent within it, whether that sales pitch is directed at a search engine, a consumer, or another business. So why not embrace it? Marketing and writing well — especially when it comes to B2B — function best when they’re two peas in a pod.
Here are five reasons why B2B freelance writers are the best marketers in disguise. [Read more…]
Another shocking statistic:
76% of companies do *not* have any form of conversion optimization… and 48% believe they have zero control over conversion.
I think that is ridiculous.
Conversions are one of the few things you do control. Unlike most marketing efforts – which require third-party sites like Google or Twitter – conversion exists on your site, which puts you in 100% control of your destiny.
But can you improve conversions? Absolutely.
Here’s how… [Read more…]