When you quote a fee to a potential client, there are a few things that will happen.
- The client may agree to the price you quoted and hire you.
- You may never hear from the person again.
- They may come back with an objection.
On the face of it, an objection isn’t really a positive thing. You have considered the project and how much time and effort it will take, and you have quoted the potential client what you feel is a fair price for your work. Ideally, you want them to agree to your price without objecting to anything, but the fact that the client is making an objection means that they have already decided that you are a good fit for their project.
When you apply for a freelance writing gig that is advertised or you make a pitch to a potential client, the recipient has two questions to answer:
- Are you someone who can do the work?
- Will you do the work at a price they are willing to pay?
The first question is the most important one. If the client isn’t interested in having you do the work, it won’t matter what price you quote him or her. When they object to the price you have quoted, they are interested in hiring you as long as you can agree on the payment details.
What do you do to move things forward if a potential client objects to the price you have quoted?