As a freelance writer, you may think you’ll increase your odds of picking up work by billing yourself as a generalist.
“I can write anything,” you tell clients, “just give me a topic.”
While this can seem like a good strategy at first glance, calling yourself a generalist is likely holding you back in your freelancing career. You’ll fare better – get higher quality work with better pay and attract more valuable clients – if you develop a niche. From technical writing to a specialization in media or finance writing, your niche is what sets you apart from the crowds of writers fighting for low-quality jobs at the bottom of the pay scale. [Read more…]