Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer.
What is a blog post introduction?
Whether you’re writing a blog post for a client or for your website the introduction is a way to hook your audience and convey what your writing is here for. It can’t afford to be boring or irrelevant, and it has to have some kind of ‘wow’ factor.
As a freelance writer, your introductions have the power to help sell your work to clients, making a strong impression from the start. If you’re writing for your own blog your introductions are the first thing potential clients will read, meaning they need to showcase your talent to advertise your skills.
As a freelance writer, you must write things to accomplish something: increasing a website’s traffic, boosting conversions, promoting a product, and so on. It all boils down to changing someone’s perspective on something, and you can’t do that if your content fails to engage readers. However, If you develop an articulate, persuasive style, you will succeed.
So, how can you write compelling, influential articles, emails, essays, or papers? How do you deliver your message clearly?
The single ingredient that makes Jake buy the beard oil (he doesn’t need) to impress the girl who hasn’t replied to his text in days.
Emotion, when woven into content, creates a connection between the product and prospect.
Without an array of emotions, prospects are not moved to act on what your content is prompting them to do. Creating content without emotions is like having the right recipe, for let’s say, chicken, but not making it tasty enough for a second bite.
No matter how long you’ve been writing, everyone is prone to feeling “stuck” sometimes. If you can’t come up with a topic you’re interested in, or if a subject isn’t coming naturally to you, there’s always one niche you can turn to – controversial issues.
Controversial topics can inspire you and help you feel more passionate about your writing. [Read more…]
Of all the marketing trends that will impact content marketing strategies, storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.
But all a good story really needs is a character with a goal, obstacles in the way, and a solid plot structure. Convenient, then, that in marketing content you’re writing for a targeted reader with a problem who needs solving.
Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. But in this article, we’ll go over how the five-act structure, and a strong sense of character, might serve you better.
How many times have you been reading an article, only to realize halfway through that they haven’t got to the point yet? Hundreds and hundreds of words of complex jargon, all while dancing around the real meaning – there’s nothing more frustrating!
As long as consumers continue using tech devices and digital platforms to gain access to products, services, and other information, there will always be a need for online content. That’s great news for freelance writers who often rely on gigs developing blog posts, web content, newsletters, and more. Unfortunately, the increased demand for quality writers has created an unprecedented amount of competition. If you’re going to stand out, you must continue looking for opportunities to evolve. [Read more…]
As every aspiring novelist knows, coming up with the ‘big’ ideas is the easy part. But, unfortunately, developing your scribbled notebook entries into a fleshed-out story with believable characters isn’t quite so simple. [Read more…]
As a writer, your website is your own personal space to write about virtually anything you want. But, writers who want to find success in freelancing typically write about things that other people can relate to as well. With over 500 million blogs on the web, being able to compete is important if you want to write for a living. [Read more…]