As a freelance writer, knowing the right strategies and tactics behind effective content writing is essential. You need to utilize them because you will often write for clients who rely on you to produce engaging, high-quality content. In fact, in 2022, HubSpot research revealed that 83% of marketers prioritize content quality over quantity, even if it means posting less often. In addition, you may also write your own work, such as books, blogs, and portfolios.
10 Tips for Telling if an Article Contains Reliable Information
Bad content floods the web. It’s so bad that schools are giving out guidelines for sites to avoid when collecting information for reports. Many writers also use the web to research information, but how can we know if it’s someone else’s unreliable content rewritten 10 times or if it’s a realistic investigation or expose?
Improving Your Writing with ChatGPT: A Guide for Freelance Writers
As a freelance writer, your ability to communicate effectively through the written word is essential to your success. Whether you’re crafting marketing copy, blog posts, or articles for publication, your writing needs to engage your readers and convey your message with clarity and impact.
How to Adapt Your Writing Style for Different Content Formats
Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer.
10 Winning Tips For Writing Irresistible Blog Post Introductions
What is a blog post introduction?
Whether you’re writing a blog post for a client or for your website the introduction is a way to hook your audience and convey what your writing is here for. It can’t afford to be boring or irrelevant, and it has to have some kind of ‘wow’ factor.
As a freelance writer, your introductions have the power to help sell your work to clients, making a strong impression from the start. If you’re writing for your own blog your introductions are the first thing potential clients will read, meaning they need to showcase your talent to advertise your skills.
10 Ways To Write Powerful Content as a Freelance Writer
As a freelance writer, you must write things to accomplish something: increasing a website’s traffic, boosting conversions, promoting a product, and so on. It all boils down to changing someone’s perspective on something, and you can’t do that if your content fails to engage readers. However, If you develop an articulate, persuasive style, you will succeed.
So, how can you write compelling, influential articles, emails, essays, or papers? How do you deliver your message clearly?
Content & Emotion: A Complete Guide to Injecting Emotions in Your Content
Emotion.
The single ingredient that makes Jake buy the beard oil (he doesn’t need) to impress the girl who hasn’t replied to his text in days.
Emotion, when woven into content, creates a connection between the product and prospect.
Without an array of emotions, prospects are not moved to act on what your content is prompting them to do. Creating content without emotions is like having the right recipe, for let’s say, chicken, but not making it tasty enough for a second bite.
How to Write About Controversial Topics Without Losing Your Mind
No matter how long you’ve been writing, everyone is prone to feeling “stuck” sometimes. If you can’t come up with a topic you’re interested in, or if a subject isn’t coming naturally to you, there’s always one niche you can turn to – controversial issues.
Controversial topics can inspire you and help you feel more passionate about your writing. [Read more…]
How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories
Of all the marketing trends that will impact content marketing strategies, storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.
But all a good story really needs is a character with a goal, obstacles in the way, and a solid plot structure. Convenient, then, that in marketing content you’re writing for a targeted reader with a problem who needs solving.
Structure is a key part of most storytelling. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. But in this article, we’ll go over how the five-act structure, and a strong sense of character, might serve you better.
7 Best Practices For Demonstrating Authoritative Writing
How many times have you been reading an article, only to realize halfway through that they haven’t got to the point yet? Hundreds and hundreds of words of complex jargon, all while dancing around the real meaning – there’s nothing more frustrating!
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