As writers, words are our tools – maybe even playthings.
We choose them carefully. We hear how they sound in our heads. We see them in our mind’s eye. We weave sentences together and connect those sentences to send a message perfectly.
We focus on words.
It is thus understandable that, sometimes, we underestimate the power of graphics. In this age of writing for the Web, we just can’t afford to do that.
If you’re a content writer or a copywriter whose client only wants text, then that’s a different situation. If you publish for blogs or online magazines, however, you know just how crucial graphics are.
Images can make or break a blog post or article.
Infographic Resumes for Freelance Writers: Use Words and Images to Attract Clients
It is thus useful to understand the ways graphics affect us, how they affect our readers. As they say, you have to put yourself in your readers’ shoes in order to give them what they want and need.
To aid you in understanding the ways graphics affect us, here is an infographic (how meta!) that gives us a look into the psychology of graphics. It covers the early use of graphics in history, their different types and uses, as well as how our brains react to different colors.
It really is an interesting visual aid that will help writers for the Web in selecting images, videos, and other visuals.
Click here to see more infographics from Bigstock
Did this infographic help you understand the use of visuals better? Why not share your thoughts and experiences in the comments?
Speaking of graphics, I came across an interesting article the other day that websites should cease using stock photos. Ostensibly, it turns people off and makes a website seem unprofessional. It’s interesting because some of the biggest newspapers use them all the time.
I would add another way. Graphics are the first impression. People first look at the graphic and then read the text.
Shashank Gupta says
Interesting post Noemi. Graphics are fast becoming the ‘what makes your post standout’ item. Nowadays there is no concept of brand new content, everything there is to be said has been said or written about before. Its become a matter of how best can you repackage the same information. Add more meat to it, and present it in a interesting manner so as to grab attention. Graphics helps in grabbing attention effectively.
What’s your opinion on moving images like .gif etc. Are they the future of graphic (static images)?
Noemi Tasarra-Twigg says
Thanks, Shashank. I think that there is still new content to be written, especially if it’s an opinion piece. Also, trends change and new practices emerge. So while, right now, it’s difficult to write truly original content, I believe that will change.
As for GIFs, I have nothing against them as long as you use them in context (just like static images) and not overused. If I wanted to see GIFs all over the place, I’d spend more time on Reddit. 😉