If there’s one important truth that every writer should understand, it’s that choosing a niche and mastering that topic is by far the most profitable way to find high paying freelance jobs.
Real estate is one niche in which freelance writers can excel. It can be a very profitable market, whether you’re writing about the marketing aspect or the legal aspect. There’s a ton of copy to be written in this industry, and writers can make a good living if they do it the right way.
Here are some suggestions for getting started in a real estate writing career.
Real estate writing tips
1. Know What Needs Written
Though the bulk of the real estate market is encompassed with property listings, showing properties, and working with clients, there’s a great deal of paperwork involved with the process. There are certain things that real estate agents and landlords must get in writing, and if you were to be involved in this particular writing niche, here are some of the most common things you would be drafting:
- Lease/renewal terms
- Legal documents
- Eviction notices
- Newsletters, emails, and other forms of communication
- Blog posts for marketing purposes
- Social media posts
- Press releases
Each of the writing categories listed above depends on the size of the property and the specific purpose of the site. Your writing tasks may vary by company as a result, but knowing the basics will give you a good headstart.
2. Check Out the Marketing Sector
A big part of real estate writing today is found in the marketing sector. Real estate agents and property managers have discovered the incredible benefits of having a blog for sharing information, building credibility, boosting search engine rankings, encouraging leads, and more. As a result, there’s a great need for real estate blog writers.
You don’t need a heavy background in real estate, although it will give you a competitive edge if you have one. Real estate agents are primarily looking for writers who know how to research facts and bring actionable tips into their articles. If you have a talent for writing and researching, this could be a simple and profitable method of financial gain.
3. Create Website Copy
Along with blogs, agents need great websites. The copy on their websites doesn’t come out of thin air and it performs much better if it’s written by a professional writer rather than by realtors.
Great website copy for realtors involves great attention to detail, an ability to write concisely, and knowing how to direct potential client action. There’s a large element of persuasion in this style of writing, along with concision, clarity, and creativity.
4. Keep Up with the Market Trends
Though buying and selling houses isn’t part of the real estate writing job description, you should know what’s going on in the industry. This kind of research is what establishing yourself as a niche writer is all about. Closely watch real estate market trends to know when it’s performing well and what causes it to drop. This information will add credibility to anything you write and will give you ideas for topics.
5. Subscribe to Real Estate Publications
You’ll also be a better real estate writer if you’re constantly reading the latest news available. There are hundreds of valuable real estate publications that will help familiarize you with the style of writing necessary for real estate articles and give you insights on the newest trends.
These publications also offer tips for writing in this niche. You’ll gain insights on how to draft legal documents, create newsletters, write website copy, and more. Some of the best publications to follow include:
- Inman News
- Realtor Magazine
- Realty Times
Many of those listed above are blogs and online publications, but others are physical magazines that can be mailed to your door. You may find other publications that you enjoy reading and that can be useful to the industry. It doesn’t matter so much what you read, as long as you’re finding valuable information and using it to improve your niche writing abilities.